Lemon Drops

Episode 23 | Rebranding Insights with our Creative Director Jimi Hunt

In this episode , we sit down with Jimi Hunt, our Creative Director at Smokeylemon, to uncover what truly drives a successful rebrand.
From strategic timing (yes, even in winter!) to real-world examples like Cruise Te Anau and Coastal Medical, Jimi walks us through the key signals a brand needs a refresh, the creative journey behind the scenes, and how to ensure a new identity resonates with both current and future audiences.
Whether you're a small business owner wondering if it's time for a brand upgrade, or a marketer intrigued by rebranding strategy, this episode is packed with expert advice, inspiration, and plenty of practical takeaways.
🔔 Don't forget to like, comment, and subscribe for more insights from creatives and brand leaders!

Episode 22 | Masterpieces & Milestones: The Dalgleish Diamonds Story

Join us on Lemon Drops as we celebrate Dalgleish Diamonds — crowned Supreme Winner at the Taranaki Top Shop Awards 2025!
Owners Bill Roy and Lynnette Rowan share their incredible journey, revealing the secrets behind over a century of brilliance in jewellery design and exceptional customer care.
In this episode: Discover how Dalgleish crafts bespoke pieces that capture personal milestones and memories.
Hear stories of creativity, technical mastery, and the challenges of innovation in a fast-evolving industry. Learn how community, legacy, and deep emotional connections drive everything they do.
Tune in for a heartfelt conversation about artistry, tradition, and the enduring trust that makes Dalgleish Diamonds a true Taranaki icon.
Don’t forget to like, subscribe, and share!

Episode 19 | Festival Fabric: The TAFT Story

Host Anna Richardson caught up with with Suzanne Porter, CEO of the Taranaki Arts Festival Trust (TAFT), ahead of their latest festival and chatted about the vibrant arts scene and iconic festivals that have shaped Taranaki’s cultural landscape. From WOMAD New Zealand to the Centuria Taranaki Garden Festival, discover the stories, challenges, and community impact behind TAFT’s world-class events. Tune in for inspiring conversations and exclusive insights into the magic of Taranaki’s festivals!

Episode 20 | Travel Tales with Helloworld's Bev Ellice

Join Bev Ellice, Managing Director of Helloworld Strandon—the top Helloworld travel store in New Zealand—as she shares her inspiring journey from travel agent to franchise owner. Discover behind-the-scenes stories, career highlights, and unforgettable group trips to destinations like Antarctica, Japan, and the Chatham Islands. Whether you're a travel enthusiast or curious about the business side of travel, Bev offers expert insights, fun anecdotes, and dream trip ideas that bring the world closer to you. Subscribe and explore the person and passion behind New Plymouth’s leading travel agency.

Episode 21| Mortgages with Heart: The Stephanie Murray Story

Join us for an inspiring episode featuring Stephanie Murray, founder of Stephanie Murray Mortgages. Discover how Stephanie turned a bold idea into a nationwide business, all while raising over $200,000 for charity and making a real difference in her community. From first-home buyers to charity golf tournaments, Stephanie shares her entrepreneurial secrets, leadership lessons, and the heartfelt passion that drives her work. Don’t miss this deep dive into business growth, giving back, and what’s next for one of New Zealand’s most dedicated mortgage advisors!

Episode 17 | Getting to Know the Taranaki Health Foundation

Getting to Know the Taranaki Health Foundation - Hear how your support makes a real difference in Taranaki’s healthcare.
In our latest podcast episode, Grant shares stories about their key projects—like the Taranaki Cancer Centre and Neonatal Unit—and how donations help our community.
Learn how you can get involved and stay updated at https://thf.org.nz/
 

Episode 16 | Supporting Musical Talent in Taranaki

Step inside Taranaki’s vibrant music scene! In this episode, we sit down with Drew from the Taranaki Music Society to talk about their journey, the unique energy of Asgard (formerly 8 Ball), and how they’re supporting local musicians and creatives. Find out more about the Taranaki Music Society: Website: https://taranakimusicsociety.org/ Facebook: https://www.facebook.com/profile.php?id=61570232783654
 

Episode 15 | The Rise of Brandlab - Taranaki’s One Stop Branding Shop

In this episode, Dylan from Brandlab shares the story of how a small garage operation in Inglewood grew into a full-service branding studio, now serving clients from their New Plymouth HQ. We talk through the journey from Signright to Brandlab, the merger with other local creatives, and their collaboration with Smokeylemon on some exciting projects. Plus, we explore the value of full-service branding and what’s next in the world of design.
To connect with Brandlab…Website: thebrandlab.co.nz/contactInstagram: @brandlabnzFacebook: facebook.com/BrandlabNZ